Sarah Cunningham-Scharf

Sarah, Auvik’s former Field Marketing Specialist, is a storyteller and business journalist with past experience writing in the sports, finance, and beer industries. She loves meeting new people, words, dogs, and secretly wants to be a spy.

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Manage Networks With High Vendor Diversity

It would be ideal if every network device you managed across all your client sites was from the same manufacturer, though for most MSPs that’s not the

Digital Transformation Is Top IT Priority in 2019, TechTarget Reports

Nearly 70% of businesses have digital transformation as their top IT priority in 2019, according to the 2019 TechTarget IT Priorities survey.

Onboard New Clients Quickly and Confidently

After using Auvik to expedite client onboarding, you can repurpose the time you’ve saved to optimize their IT environment. That’s a recipe for happy c

MSP Hyperspecialization: Building Your Niche Offering

So you get the business benefits of hyperspecializing your MSP to serve a particular business niche, and you understand the five criteria of niche exp

MSP Hyperspecialization: A High Margin Opportunity

Jay McBain, an IT channel analyst at Forrester, says the MSP industry won’t die any time soon, but the opportunity to generate revenue is certainly sh

How to Retain Technical Staff in a Red Hot Job Market

Staff turnover is costly—there are recruitment costs for the replacement, lost productivity while that’s happening, and ramp up time for the new hire.

How to Recruit Scarce Tech Talent for Your MSP

How do you recruit tech talent in a highly competitive space where demand for high performers vastly outweighs supply? Consultants Gary Pica and Rex F