Auvik Named Again to Prestigious MES Midmarket 100

WATERLOO, Ontario, July 15, 2024 — Auvik, an award-winning IT solutions provider, announced today that it has been named to the 2024 MES Midmarket 100 list by MES Computing, a brand of The Channel Company. This marks the third consecutive year that Auvik has been included on the list for its cloud-based IT management platform that empowers IT teams in the midmarket to navigate change with less friction. 

The MES Midmarket 100 recognizes top vendors that have proven themselves to be forward-thinking technology providers offering products and services that support midmarket organizations and drive growth and innovation for those customers.

“From the beginning, Auvik has been focused on closing the gap in the industry by providing value to the midmarket, a generally underserved market segment,” said Doug Murray, CEO, Auvik. “Being named to the MES Midmarket 100 for the third consecutive year is a culmination of our team’s hard work and our accessible, streamlined technology.”

Auvik was chosen for its midmarket strategy – deploying its product suite with two types of customer profiles in mind: mid-market organizations with internally staffed IT departments and MSPs whose clientele are composed of upper SMB and mid-market organizations. Because these often overlooked market segments have unique needs and pricing sensitivities, easy to use, out of the box functionality and features that automate menial network tasks are extremely important. Auvik’s focus on ease of use, go-to-market model lends itself to fast easy transactions and onboarding so busy IT teams can begin realizing value immediately. 

“The MES Computing Midmarket 100 list recognizes the industry’s key vendors that are invested in meeting the technology needs of midmarket organizations. The products and services offered by these manufacturers are helping midmarket businesses innovate, grow and thrive,” said Samara Lynn, senior editor, MES Computing, The Channel Company. “Midmarket businesses are a critical driver of the U.S. economy, and we look forward to seeing how our Midmarket 100 honorees continue to serve this vital market segment.”

MES Computing defines the midmarket as an organization with an annual revenue of $50 million-$2 billion and/or 100-2500 total supported users/seats. Companies were selected based on their go-to-market strategy, how they serve the midmarket, and the strength of their midmarket product portfolios.

The MES Computing Midmarket 100 list is featured online at https://www.mescomputing.com/midmarket100.